Include a Charity Week
The Include a Charity Week campaign takes place over one week in September. It is a PR-focused activity to amplify and maximise our message. Aligned with international legacy weeks across Europe and in New Zealand, Include a Charity Week raises the profile of charitable gifts in Wills and provides an opportunity for supporter charities to convey their importance.
- Please find all the digital assets for IAC Week 2021 including logos, promotion campaign plan and quiz concept here.
- Click to read the Include a Charity 2021 Campaign Report.
IAC 2021 Gifts in Wills Conference (15 September)
Recordings of the day’s sessions can be accessed via the OnAir portal using the login details sent to registered delegates on the day.
Presentation slides are all available to view here.
- Compassionate Conversations: Chris Hall, CEO, Australian Centre for Grief & Bereavement
- How to ask for an estate gift without fear or anxiety: The science and the sentences: Professor Russell James, J.D., Ph.D., CFP®
- Internal buy in and setting up program metrics: Rebecca Passlow, Seed Philanthropy
- Using data to make informed decisions for your gifts in Will Program: Bruce McCann, Slingshot Data
- Very little time or budget – some great hacks to get your program kickstarted: Dan Geaves and Miriam Raphael, Marlin Communications (please email includeacharity@fia.org.au)
- Building multi-channel campaigns of scale: Ian Lawton, Heart Foundation
IAC Week 2021 and IAC Gifts in Wills Conference are proudly sponsored by
Our 2019 event brought in Meg Abdy from Legacy Foresight. Meg has been analysing the legacy market since 2994 when she coordinated the first legacy forecasting project, now known as Legacy Monitor.
Today she is responsible for program management and business development at Legacy Foresight, with particular interests in donor research, in-memory giving and international markets.
- Post Event Report
- Supporter Handbook
- Seminar Presentation: Australian Gifts in Wills 2040
- Workshop Presentation: Monitoring sector trends
- In Memory Insight – the First Three Years – June 2014
- Uncovering the Invisible Legator
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IAC Week 2018 brought in the amazing Gifts in Wills expert, Claire Routley from Legacy Fundraising.
- Post event report
- Supporter Handbook
- Seminar Presentation
- Workshop Presentation
- Momentary filmed Claire Routley’s live seminar presentation, which can be viewed here.
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Supporter handbook here. This handbook is divided into sections on how you can get involved with your organisation. You can view the whole range of supporter assets for Include a Charity Week 2017 here.
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Include a Charity Week 2016
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Please visit our YouTube channel to see previous and current campaigns.
