Designing the future of Gifts in Wills strategies
In the last decade we’ve seen a massive shift in the sectors investment in gifts in Wills marketing which has generated large pipelines of supporters to take through a moves management journey and increasing organisational reliance on the income. Come and join us for this workshop if you’ve been asking yourself:
- How do we keep meeting the expectations of our organisation?
- How do we ensure we have the right fit acquisition strategy to meet our needs?
- How do we manage our growing pipeline with limited resources?
- How do we know we’re engaging and deepening our connection with giW’s supporters?
- How do we mobilise the organisation?
During this workshop we’ll work in collaboration so you’ll have outcomes and actions for your own program across the following 6 pillars:
- Set goals, investment levels and metrics for success across acquisition channels
- Design omnichannel marketing approach
- Journey solutions to move supporters from interest to action
- Apply automation, AI & rolling lead-gen activities to make your jobs easier
- Enhance your propensity models with new multi-source insights
- Rally your organisation with your internal communications strategy
The session is fast paced and will keep you moving, so be prepared to take home the tools you need to finalise your GiW’s sustainable plan for the future.
